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Nachfolger-Club Sachsen-Anhalt
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The services
Consulting
Concept & Design
Industry
Services
The task
The "Nachfolger-Club" (Business Club) is a project in Saxony-Anhalt that brings entrepreneurs and their possible successors to the table. The Business Consultancy ICB who is the carrier of this Project asked der Leuschner. Creativbüro to develop a advertising strategy for the new Club.
The case
We developed a graphical Concept that distinguishes itself thourly from competitors and therefore attracts a lot of attention. The campaign is directed towards entrepreneurs and their successors simultaneously through the strong color code as well as the clearly structured content.
The strong green color enables the Club to position itself clearly in the market as it assures a catchy impression that stays in the memory of the public.
The strong green color enables the Club to position itself clearly in the market as it assures a catchy impression that stays in the memory of the public.
